City Life
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Cute kids sell shit. The fine folks at SULLIVAN TIRE were obviously keen to this adage when they recruited a pack of adorable tykes to assist in hawking their snow tires. And because they have the cutest 30 seconds of television ever produced on their hands, they have no shame in rolling out the same commercial year after year, continually reminding us that it's gonna be a doozy and 128 is a parking lot. This past year, they threw us a curveball, adding a blink-and-you-might-miss-it Dustin Pedroia cameo smack in the middle of their now-timeless advert. All the kids are wearing winter coats and gloves. Dusty is wearing an ugly red hat and a V-neck T-shirt. It's bizarre. |

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