SOUTH END ATHLETIC COMPANY

Started by two former college track teammates, the brand spankin’ new SOUTH END ATHLETIC COMPANY fuses fitness, fashion, and fun to ensure you’ll look plain hot when your heart starts racing. The wide selection of sneakers (limited-edition green ones for St. Patty’s Day? You betcha!), clothes, and accessories is the real draw. The fun runs, in-store yoga classes, cocktail-hour parties, and art receptions are simply icing on this sweet cake. (Don’t worry — you’ll burn the calories off.)

SOUTH END ATHLETIC COMPANY | 652 Tremont Street, Boston | 617.391.0897 | southendathleticcompany.com