How does an Irish bar distinguish itself in a town with an Irish bar at every intersection? A good start might be to book live music most nights, emphasizing acoustic acts but offering something loud and danceable on weekends. Offering gently priced American pub-fare standards (fried stuff, nachos, burgers, sandwiches) and Irish standbys (shepherd’s pie, fish and chips) couldn’t hurt. Keeping 18 draft lines stocked with a rotating lineup of popular beers might win some fans, too. Do those, and the masses might love you the way they love THE BURREN. Not so hard, when you think about it.
THE BURREN | 247 Elm Street, Somerville | 617.776.6896 | burren.com